December 18, 2013

Connected Corridors team member Greg Merritt joined a panel on Active Transportation and Demand Management (ATDM) hosted by the ITS-California Southern Section on Wednesday, December 18, 2013 in Rancho Cucamonga.

Merritt presented a Connected Corridors program update alongside lessons learned from social media research in connected commuting; download the presentation here.

Program description

The concept of Active Transportation and Demand Management (ATDM) came, in part, from two International Technology Scanning studies jointly sponsored by FHWA, AASHTO, and NCHRP. The resulting reports are: Active Traffic Management: The Next Step in Congestion Management, March 2007 and Managing Travel Demand: Applying European Perspectives to US Practice, May 2006. Active Transportation and Demand Management is an integrated approach to dynamically managing travel demand and traffic demand and available capacity of transportation facilities. It complements traditional travel demand and traffic management strategies, which tend to be static and/or reactive measures, with one or a combination of operational strategies that are tailored to real-time or predictive conditions (e.g. regional events and other demand drivers, traffic conditions, weather conditions, incidents, etc.).


Greg Merritt - Technology Transfer, California PATH / UC Berkeley
Connected Corridors and Social Networking

Dan Sturges - CEO, Intrago Corporation
Carsharing and Biksharing

Ray Traynor - Program Manager, San Diego Association of Governments
ITS and Mobile Applications

Marco Ruano - Chief, Office of Traffic Engineering, North, Caltrans District 7
The Caltrans District 7 Active Traffic Management Experience